More Memorabilia Than Ever Before!
Press Pass® Eclipse 2003 Offers Two Memorabilia Cards Per
Hobby Box
March 10, 2003 Charlotte, N.C. - Press Pass Eclipse
2003 continues the Press Pass tradition of offering collectors
the very best in NASCAR trading cards and innovative race-used
memorabilia cards. New for 2003 are Under Cover Signature Series
autographed event-used car cover cards. "Under Cover Signature
Series cards are numbered to the driver's door number and will
be available in distinct hobby and retail versions," explains
Mandy Kirkland, product manager for Press Pass, a division of
Racing Champions (NASDAQ: RACN). "In addition to the new
Signature Series insert, Under Cover and Double Cover memorabilia
inserts feature driver-specific and dual car covers of NASCAR
Winston Cup teammates". Another race-used memorabilia card,
Skidmarks, utilizes shavings of race-used tire as a design enhancement.
Collectors won't have to look too far to find one of the many
memorabilia cards in Eclipse 2003 since there are at least two
memorabilia cards in each hobby box (car covers 1:18, Skidmarks
1:18).
Press Pass Eclipse includes the limited edition Press Pass Autograph
program that also appears in the Press Pass 2003 brand. Exclusively
in Eclispe, collectors can find Press Pass Teammates Autographs
featuring driver signature pairs such as Sterling Marlin &
Jamie McMurray on the same card (hobby only). Other inserts include
the first installment of a special Press Pass 10th Anniversary
retrospective of the top Dale Earnhardt, Sr. cards of all time.
The series begins with Eclipse and will run through early 2004.
These cards can be found in both a silver foil stamped version
and a special hobby-only gold foil stamped version that is sequentially
numbered to 250.
Press Pass Eclipse 2003 also features the yearlong memorabilia
program that includes the Double Burner insert, which features
a piece of race-used firesuit and glove embedded in the same card.
Double Burner cards will be inserted throughout all Press Pass
hobby products during the year. Triple Burner contains a piece
of race-used tire rubber, sheet metal, and lugnut all embedded
into one card and can be found exclusively in all Press Pass retail
products in 2003. In addition, Total Memorabilia Power Pick contest
cards will be inserted in all 2003 Press Pass NASCAR releases
and offer collectors the opportunity to win every memorabilia
card produced of top NASCAR superstars. In addition to a multi-level
memorabilia and autograph program, Press Pass Eclipse 2003 provides
collectors with super premium card stock that features exciting
designs and superior printing technologies. Product release date
is slated for March 11.
Racing Champions (www.rcertl.com) is a leading producer and marketer
of innovative collectibles and toys targeted at males of all ages.
The Company's diverse product offering includes scaled die-cast
replicas of John Deere agricultural equipment and NASCAR stock
cars, other licensed vehicle replicas, pre-teen toys, sports trading
cards, racing apparel and souvenirs, and collectible figures.
These products are sold under the Company's market-focused brand
names, including Racing Champions®, Ertl®, Ertl Collectibles®,
American Muscle, AMT®, W. Britain®, Press Pass®
and JoyRide Studios. The Company reinforces its brands and
enhances the authenticity of our products by linking them with
highly recognized licensed properties including NASCAR, NHRA,
John Deere, Case IH, Polaris, Honda, Caterpillar, Ford, GM, Chrysler,
Texaco, Warner Brothers, Gullane Entertainment, Nintendo, Sega
and Electronic Arts. The Company's products are marketed through
multiple channels of distribution, including mass retailers and
specialty and hobby wholesalers and retailers, OEM dealers and
to corporate accounts for promotional purposes. The Company sells
through more than 20,000 retail outlets located in North America,
Europe and Asia Pacific.