Press Pass® Secures Major League Baseball License
April 11, 2003 Charlotte, N.C. - Racing Champions/Press
Pass has teamed up with Major League Baseball and General Motors
to produce a line of upscale Corvette® replicas that commemorate
eight of baseball's greatest World Series ChampionsTM. Each 1:18
scale diecast is highly detailed and features opening doors and
hood, steerable front wheels, authentic interior, team and World
Series logos, team-decorated toolbox, and a black stand.
"We are excited to bring Corvette collectors and Major League
Baseball fans a truly unique program. Each of the eight World
Series Champion teams are paired with the Corvette from the corresponding
year," said Tom Farrell, Director of Marketing for Press
Pass, a division of Racing Champions (NASDAQ: RCRC). "The
program launches in mid-April commemorating the 1953 New York
Yankees and 2002 Anaheim Angels."
Marketed under the American Muscle Sports brand name, the remainder
of the lineup is as follows: 1954 New York Giants and 1986 New
York Mets (May release), 1961 New York Yankees and 1968 Detroit
Tigers (June release), and 1963 Los Angeles Dodgers and 1967 St.
Louis Cardinals (July release). Each diecast replica is serially
numbered out of 5,000. Additionally, special silver chrome editions
numbered to 500 have been randomly inserted. The Corvette World
Series diecast are available at hobby and specialty retailers
as well as the MLB Shop at MLB.com.
Racing Champions (www.rcertl.com) is a leading producer and marketer
of innovative collectibles and toys targeted at males of all ages.
The Company's diverse product offering includes scaled die-cast
replicas of John Deere agricultural equipment and NASCAR stock
cars, other licensed vehicle replicas, pre-teen toys, sports trading
cards, racing apparel and souvenirs, and collectible figures.
These products are sold under the Company's market-focused brand
names, including Racing Champions®, Ertl®, Ertl Collectibles®,
American Muscle, AMT®, W. Britain®, Press Pass®
and JoyRide Studios. The Company reinforces its brands and
enhances the authenticity of our products by linking them with
highly recognized licensed properties including NASCAR, NHRA,
John Deere, Case IH, Polaris, Honda, Caterpillar, Ford, GM, Chrysler,
Texaco, Warner Brothers, Gullane Entertainment, Nintendo, Sega
and Electronic Arts. The Company's products are marketed through
multiple channels of distribution, including mass retailers and
specialty and hobby wholesalers and retailers, OEM dealers and
to corporate accounts for promotional purposes. The Company sells
through more than 20,000 retail outlets located in North America,
Europe and Asia Pacific.