WHEELS® INTRODUCES
WHEELS AMERICAN THUNDER NASCAR TRADING CARDS
May 13, 2003 Charlotte, N.C. - NASCAR collectors
and fans of Wheels Race Cards will be excited to learn that Wheels
is introducing its first new release since 1998 with Wheels
American Thunder. Wheels American Thunder represents
all the characteristics of originality, quality and creativity
that established Wheels as a premium brand for NASCAR trading
cards. This tradition of excellence continues with the introduction
of Wheels American Thunder; a product packed full of fun
and value. "We believe Wheels fans will be thrilled with
the new innovations and creativity found in Wheels American
Thunder. One of the unique characteristics of past Wheels
products has been developing a product with theme. We've had a
lot of fun reminiscing about the early days at Wheels since we
started utilizing themes for race cards back in 1994. You will
find an "Americana" theme running throughout Wheels
American Thunder. This product has all the qualities Wheels
collectors have always enjoyed and should be very appealing to
new collectors as well", explains Miles Atkins, Sr. Marketing
Manager for Wheels Race Cards, a brand of Racing Champions ERTL
(NASDAQ: RACN). "In addition to multiple types of memorabilia
cards, and Wheels Authentic Autographs (1:18 hobby, 1:240 retail),
Rookie Class 2003 (1:24) is an interactive redemption insert will
offer collectors the opportunity to win additional cards and memorabilia
from Wheels.
Wheels American Thunder includes a 50-card base set and
features nine different and innovative memorabilia cards (average
1:18), Heads-Up features four different driver-worn hats
worn by drivers during the 2003 Daytona Speedweeks; Triple
Hat includes three different hat versions on one card; Pushin'
Pedal features race-used driver shoes; Cool Threads
contains an actual piece of race-used shirt worn under the driver's
firesuit and Head To Toe includes both driver-worn hat
and race-used shoes. Collectors will also find Thunder Road
(1:18), an 18-card memorabilia insert designed with a special
texture coating technology that utilizes race-used tires.
Other inserts include the second 2003 Wheels insert honoring Dale
Earnhardt; "Retrospective Series" which features collectors'
favorite Dale Earnhardt Wheels cards (1:72). Hobby only gold foil
stamped versions are sequentially numbered to 250. In addition,
collectors will find American Eagle, a silver foil insert
stamped on foil (1:18), and Golden Eagle a hobby only very
rare version sequentially numbered to 100. American MuscleTM
(1:12) and Postmark (1:18) are plastic inserts containing
multiple layers of foil stamping. Rookie Class 2003 (1:24)
is an all new redemption program that includes the newest crop
of rookies in the NASCAR Winston Cup and Busch Series of 2003
and features the 2002 NASCAR WC Raybestos Rookie of the Year Ryan
Newman and Busch Series Rookie of the year, Scott Riggs. Rounding
out the set is Rookie ThunderTM, a 36 card set-within-a-set (1:1).
Wheels American Thunder provides collectors with super premium
24 pt. card stock that features exciting designs and superior
printing technologies. Product release date is May 13, 2003.
Racing Champions (www.rcertl.com) is a leading producer and marketer
of innovative collectibles and toys targeted at males of all ages.
The Company's diverse product offering includes scaled die-cast
replicas of John Deere agricultural equipment and NASCAR stock
cars, other licensed vehicle replicas, pre-teen toys, sports trading
cards, racing apparel and souvenirs, and collectible figures.
These products are sold under the Company's market-focused brand
names, including Racing Champions®, Ertl®, Ertl Collectibles®,
American Muscle, AMT®, W. Britain®, Press Pass®
and JoyRide Studios. The Company reinforces its brands and
enhances the authenticity of our products by linking them with
highly recognized licensed properties including NASCAR, NHRA,
John Deere, Case IH, Polaris, Honda, Caterpillar, Ford, GM, Chrysler,
Texaco, Warner Brothers, Gullane Entertainment, Nintendo, Sega
and Electronic Arts. The Company's products are marketed through
multiple channels of distribution, including mass retailers and
specialty and hobby wholesalers and retailers, OEM dealers and
to corporate accounts for promotional purposes. The Company sells
through more than 20,000 retail outlets located in North America,
Europe and Asia Pacific.